About Us
Background
Proaction Behavioral Health Alliance, a not-for-profit organization, originated from Project Rehab. Project Rehab, actively improving lives since 1968, acquired other organizations throughout the years. With several brand names now operating as an alliance, the Proaction Behavioral Health Alliance brand name was launched to unify all the service brands. In addition to the Project Rehab programs, the Alliance includes Community Treatment Centers, Life Guidance Services, EAC Employee Assistance Center, and Corporate Services. The Corporate Services division provides all day-to-day operational tasks such as accounting, human resources, fundraising, and marketing for each of the divisions. The allows the services providers to better focus on advancing our mission to improve lives.
Mission
Proaction Behavioral Health Alliance, a leader in healthcare, is passionately committed to improving the lives of individuals, families, and communities.
- Proaction Behavioral Health Alliance improves the ability of individuals to take care of themselves.
- Proaction Behavioral Health Alliance increases awareness, understanding and support of behavioral health in Michigan Communities.
- Proaction Behavioral Health Alliance creates and sustains organizational excellence.
It is our vision to play an active role in creating a community where all members are able to secure the behavioral health services they need without fear of stigma or ability to pay.
Alliance Members
Proaction Behavioral Health Alliance works with its service organizations to improve the ability of individuals to take care of themselves.
- Project Rehab helps people recovering from substance use disorders.
- Project Rehab’s Community Treatment Centers provides services in East Michigan.
- Life Guidance Services specializes in providing outpatient counseling and wellness programs.
- EAC Employee Assistance Center helps employees handle life’s challenges at work and at home.
- Community Counseling and Personal Growth Ministry provides spiritually sensitive guidance.
Accreditations and Affiliations
Proaction Behavioral Health Alliance is proud have earned accreditation from CARF (Commission on Accreditation of Rehabilitation Facilities) and COA (Council on Accreditation).
We are a United Way partner agency.
Learn More
Contact Us
By mail:
Proaction Behavioral Health Alliance
330 Eastern SE
Grand Rapids, MI 49503
In person: Click here for a Google map
Phone: (616) 776-0891
Email:

